With only five weeks before FUSE 2012 kicks off, the festival announces some changes in international & national keynote speakers and delegates with the addition of the who’s who in both international and local music scenes.

Held annually in Adelaide SA, FUSE is the longest running music industry conference and showcase festival in Australia. The 2012 FUSE Festival will be held in 20 venues across east and west ends of the Adelaide CBD. This year the festival will again run in close association with The Adelaide Fringe Festival.
FUSE 2012 will be running over three days from 22nd – 24th February, with the artist management master classes and music business conference running during the days. Adelaide will come alive with music, across two nights with 80 bands from interstate and locally showcasing. All FUSE showcase shows this year will be FREE to attend (Fuse West & Fuse East), not only for delegates but also for the music loving public!
In addition to the Keynote Address for Fuse 2012 by one of the country’s biggest players in the music industry Brett Cottle – CEO of APRA, FUSE is pleased to announce the addition of dynamic duo, Andy Cassell and Andy Kelly who comprise two thirds of Winterman & Goldstein Management, Ivy League Records and Ivy League Music Publishing (along with their more publicity shy partner Pete Lusty), who will also present a key note address on all things management, label and publishing.
Andy Cassell and Andy Kelly (and Pete Lusty) started out in the heady days of the mid-nineties, artists they work with or have worked with over the years include The Vines, Jet, Empire Of The Sun, Sleepy Jackson, Josh Pyke, Youth Group, Lanie Lane, Something For Kate, Paul Dempsey, Lisa Mitchell, Alpine, The Mess Hall, Deep Sea Arcade.
In addition to the impressive Major Keynote Speakers already confirmed there is an equally impressive list of international and local guest speakers with Fuse 2012 promising to be the biggest yet. International speakers including:
Chris Wareing – Mean Fiddler Group/ The Great Escape, UK
Chris started his career promoting at Barfly Club in Liverpool. Following a successful period as in-house promoter Chris went on to promote National tours for Barfly Group across their chain of live venues in the UK. Working with both developing and established artists, Chris successfully programmed many tours across the Group which lead to his move over to National Promoter Mean Fiddler in the summer of 2010. Chris has recently promoted genre-crossing tours for artists from Wu-Tang Clan, The Game & Snoop Dogg to Fenech-Soler, And So I Watch You From Afar and many more. Chris also works alongside Jon McIldowie on Festival bookings including The Great Escape.
Alicen Catron Schneider - Head, TV Music – Creative/Vice President, Music Creative Services for NBC Universal Television
Alicen is the head of the creative music division for NBC Universal Television. Current projects include “Being Human, “Eureka” and “Warehouse 13” for Syfy, “Royal Pains” for USA, GRIMM and NFL on Sunday Night for NBC. In addition, she supervises select NBC Agency promotional campaigns, including all Olympics, and assists with strategic music partnerships for multi-platform marketing of shows. She operates as a music liaison between Network and Studio creative executives for stunt casting and on-camera opportunities as well as recommends composers for primetime series. She also solicits the creation of original compositions and recordings for both promotional campaigns and episodic series. Before joining NBC, Alicen was an A&R assistant in the Film and Television division of Warner Special Products and was also a college DJ for KXLU-FM, Los Angeles.
Franz Schuller – Indica Records, Canada
Chris is head A&R and president of Indica-Records in Montreal, Canada, one of Canada’s leading indie labels. Indica has worked with and developed young talent from both Canada (Priestess, Half Moon run, Mr Valaire, Caracol) and abroad (The Cat Empire, John Butler Trio, Kim Churchill, Gaslight Anthem, Phantogram, Joseph Arthur) since 1997. He is also a founding partner at Iguana-management, doing artistic and career development for young canadian acts (Caracol, Half Moon Run, Final Flash, Colin Moore); and as founding member of legendary alt-rock band GrimSkunk has been developing new acts and networking internationally for 20 years now.
Corey Denis – Toolshed, USA Corey has been pioneering digital music marketing since Napster inspired her to get a cable Internet connection in 1999. Since then, Corey has used internet tools to promote & sell music for more than 12 years, using everything from early ListServs & phpbb forums to social networks and MMORPGs. She got her music industry start at W.A.R.? - What Are Records? in Boulder, where she built and leveraged online street teams to increase sales and connect fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, The Innocence Mission, March Records, and many others.
When Apple announced iTunes, Corey laid down W.A.R.’s digital strategy, facilitating one of the first direct deals between Apple iTunes and an independent record label. In 2005, she moved to San Francisco to work at IODA where she helped create and market IODA Promonet™, a promotional distribution platform that allows a member base of thousands of blogs, podcasts and online media outlets to access pre-cleared MP3s and marketing assets with the goal of generating hype and driving sales.
Corey currently works with Toolshed, the go-to company for Media, Tech, and Entertainment companies looking for online strategy services, online promotion, social network marketing, direct-to-fan marketing and campaign design, digital music service licensing. Toolshed has handled online audio and video marketing campaigns for artists as diverse as Kate Bush, Ani DiFranco, Martin Sexton, Peggy Sue, John Wesley Harding, Spoon, XTC, The Arcade Fire, Aimee Mann, Jeff Buckley, Sufjan Stevens, and hundreds of others.
The list of National Guest speakers cover a diverse cross section from each corner of the Australian Music industry so attendees are guaranteed to get the most out of Fuse 2012 Music Business Conference.
National Guest Speakers
Jess Beston – Tiny Monster – A&R Consultancy
Greg Carey – Umbrella Music
Jasmine Kirkwood – Kobalt Music
Keith Welsh – Catalyst Management
Tom Harris – White Sky Management
Catherine Harridy – Cath Harridy Management
Alex Doomadgee – Gadigai Records
Vicki Gordon – VMG Media
Michael Hutchings – APRA
Rhoda Roberts – Vibe
Dom Alessio – Triple J
John Zucco – The Right Profile
Chris Johnson – AMRAP
Marianna Annas – ABC Music Publishing
Michael Szumowski – Alberts Music Publishing
Brett Cottle – APRA
Scott McKenzie – Premier Artists
Geoff Trio – Code One
Stu Watter – Morph TV
Michael Parisi – Michael Parisi Management
Heath Bradby – Warner Music
Stephen Wade – Select Music
Christie Eleizer
David Vodicka – Media Arts Lawyers
Ben Strong – Darren Sanicki Lawyers
Darren Sanicki - Darren Sanicki Lawyers
Leanne DeSouza – Medics Management
Jordan Verzar – Top Shelf
Andrew Walker – Buxton Walker
Nick O'Byrne – AIR
Millie Milgate – Sounds Australia
Jaddan Comerford – UNFD
Johanna Greenway – Big Day Out
Maria Amato - Air, Media Arts Lawyers
Scott Crawford – Shock
Philip Mortlock – Alberts Music
Basil Cook – ABC Music
FUSE Management Masterclass: Wednesday 22nd February, 2012
FUSE Music Business Conference: - Thursday Feb 23rd & Friday 24th February 2012
For more information: http://www.fusefestival.com















